BEAT* is your favorite pair of beater shoes as a lifestyle brand – your partner in crime, made to last, and created for destruction. Our focus is music-inspired streetwear and our aesthetic is punchy, colorful, and doodly. Whether you’re going to see your favorite artists in concert, camping out at a music festival, or skating to your comfort coffee shop, everything BEAT is made to last a lifetime and brighten even the highlights of your week. We care about supporting local artists, which is why 20% of our funds will go to supporting the East Bay Fund for Artists, a relief fund investing in individual artists and arts organizations rooted in low-income communities of color.

*BEAT is a brand identity I conceptualized in my Brand Identity and Graphic Design class at UC Berkeley.